With a strong focus on empowering women and encouraging them to take charge of their finances, BIG FM, a prominent radio network in India, is launching the highly anticipated third season of ‘Main Bhi Finance Minister’. The show, led by BIG RJ – RJ Rani, sheds light on relevant issues during her afternoon program ‘Aap Jaisi Rani’. It aims to address the critical issue of financial inclusion for women in India, where one out of every five women lacks access to a bank account. The radio network is dedicated to bridging this gap and advocating for gender equality through engaging activities and insightful conversations.
Over the course of the four-week show, BIG FM will organize a variety of activities designed to educate women on financial empowerment. The program will feature expert sessions with finance specialists including LJ Business School CEO Poonam Rungta, and Prenod CFO Richa Singh. These sessions will delve into the importance of investments, demat accounts, and effective money management strategies. Esteemed finance experts like Avdhut Sathe, Santosh Navlani, and Pankaj Mathpal will also contribute by advocating for men’s involvement in enhancing women’s financial literacy.
Bollywood celebrities including Yami Gautam, Rani Mukherjee, Raveena Tandon, Divya Dutta, Shilpa Shetty, Nora Fatehi, Adah Sharma, and Alia Bhatt, among a few others will also share their insights on financial literacy on the upcoming show. These conversations will shed light on the challenges faced by women in various regions, emphasizing the significance of financial investments in promoting economic empowerment.
BIG FM COO Sunil Kumaran said in a press statement that the program is a way of the radio station recognizing women’s pivotal role in making the Indian economy thrive on their strength and resilience. “Our ‘Main Bhi Finance Minister’ initiative is more than just a show – it’s a movement towards building a stronger, more empowered India. We are proud to spearhead this show, which is motivating women from all corners of the nation to become their own Finance Ministers.”
The show will conclude with a comprehensive trading workshop by seasoned professionals, providing practical investment guidance to women. Both online and on-ground trading workshops will invite registrations from women across the nation. Following the show’s culmination, BIG FM will introduce a weekly segment, Thursday Investopedia. This segment will highlight learning curves and positive stories, aiming to inspire and educate listeners on wealth management. Stay tuned as BIG FM takes this journey forward to transform the lives of countless women through financial education.