Samantha Ruth Prabhu has been named the new face of FMCG brand Mamaearth. The actor will endorse skincare products and advocate natural ingredients for beauty and skincare products.
Through the partnership, Mamaearth aims at strengthening its presence in the southern market. Commenting on the announcement, Samantha said in a press statement, “Anyone who follows me on social media knows that I am a big fan of natural ingredients and traditional home remedies for my skin. But home remedies are cumbersome to make and time-consuming too. Mamaearth is a brand that truly embodies my personal preferences for skincare. With natural ingredients and no-toxin formulations, the brand was an instant hit with me. In fact, when they approached me to endorse the brand, I knew this was a brand that I had to partner with, not only because of their products but their purpose.”
The brand links every order made on their website to a tree they plant and is set to plant 10 lakh+ trees by 2025.
Samantha Prahu is known for her strong, independent persona and has touched millions of hearts with her positivity and fervor towards life. Her grace and goodness are infectious and is known to speak her mind. Hence, she is the true embodiment of ‘Goodness Inside’.
Commenting on the campaign, Ghazal Alagh, Co-founder and Chief Innovation Officer, Mamaearth, said, “Being a brand for millennials and driven by the purpose of goodness, we wish to partner with people who resonate with our philosophy of ‘Goodness Inside’. Samanatha represents the ideal youth, driven by ideals and purpose, and we strongly feel she will be able to support our purpose across India,
especially the south Indian markets. “